Log in

No account? Create an account

> recent entries
> calendar
> friends
> profile
> previous 20 entries
> next 20 entries

Sunday, September 30th, 2012
6:07 pm - very unhappy with work. i want to drop everything and just walk away.
time to retire from advertising.

this is too much. am a masochist.

this is one of the most ungrateful professions one can have. what's advertising? today's newspaper ads are tomorrow's wrappers for dried fish in the wet market.

am tired. even after 6pm work does not end. i carry them in my head, in my house, in my bed.

they haunt me on weekends, work looms like the sword of damocles over my head.

one day i will fly away . . . and that will be very soon.

(comment on this)

Thursday, September 6th, 2012
4:25 pm - praying for a miracle . . . no matter how small.
Dear Lord,

I need some sweetness in my life. Please give me some victory this week.


(comment on this)

Saturday, August 4th, 2012
7:41 pm - one day soon . . .
i will go back to writing.

my first love. I never made it as a stellar journalist for CNN (hahhaha, even CNN was not around during the time i was studying communication arts).

i never made it as a celebrated screen writer (but am friends to some of televsion's more prolific and known writers).

I've never written a book in my life, nor even get published.

but i've written television ads, print ads, brochures, radio ads, press releases, marketing plans, communication plans, continuity scripts for live staging, and so on and so forth.

but i've never written anything for the heck of creative writing. Sure i've dabbled to write a screenplay that never went to any producer nor directors for consideration. And it was ages ago.

but one day soon . . . i will go back to writing. writing from the heart. writing from the mind. writing because i love to write.

soon, i hope.

(comment on this)

Saturday, July 14th, 2012
9:24 pm - is . . .
bored. tagal bumalik ng sasakyan ko from my brother.

(comment on this)

Saturday, June 9th, 2012
9:40 am - The enemies are within.
for every beginning . . . there is an end.

for every hello . . . there is goodbye.

so i know my relationship with my client will come to an end, too.

why am i anxious?

'Coz it has been a predictable 6 years relationship . . . going 7.

Together, we have nurtured a brand to strength, to growth, to profitability.

And now that it is strong, visible, alive and well, a lot of people would like to put their fingers on it.

They who never spent sleepless nights, and weekend-less days, relationship-less years just so this brand will have a good relationship with its target market, they now want to have a say. And their voices are louder than ours (or mine).

It was handwork all through all those years. Fighting people whose only interest was the growing advertising budget. Defending that budget from marauders year after year. From suppliers who want to go direct. Ad agency presidents who think they have inherent right to squander that budget. And now, insiders who want a piece of the peso pie for themselves. Parading themselves as brand protectors but they have nary an experience in brand, sales or marketing.

In my previous incarnation in the previous multi-national agency, my group was one of the most hardworking and profitable groups, and i win informal pitches, which made me the object of attack of that incapable woman posing as an award-winning creative director and her protectors.

I felt like i was running and winning the race against the other 2 multi-national agencies, but suddenly my own team tripped me.

I realized that in any organization, the enemy is within. You can win the fight among your competitors, but the enemy you must look out for are the ones that call themselves your associates or colleagues.

They just can't handle success. Especially other people's success.

(comment on this)

Wednesday, April 18th, 2012
3:07 pm - and while we are at it, let me just say . . .
nalulungkot ako.

(comment on this)

2:55 pm - Bacolod, Negros Occidental

i love going to Negros. A refreshing sight. A series of cities on the verge of industrialization and rampant commercialization. It always reminds me of the better times several decades ago.

It is always like going forward one step, and stepping back 3 steps in time. Sugarland's sugarcane fields are now cut into halves by concrete highways connecting one city to another, one hacienda to another. Each city has some sort of an wealthy clan or name owning it. Let's name a few : Charlie Cojuangco (widower of Rio Diaz) Danding Cojuangco, Iggy Arroyo, Jose Marie Chan, some dela Pena guy who literally owns a whole town, the Zayco's of Kabangkalan, the Marvilla's of Himamaylan, and so on and so forth.

You would think that Negros has been subdivided among these famous clans. And Negros will not rest with only 2 airports (currently 1 in oriental negros and one in occidental negors) but a 3rd airport is in the offing in Zaycolandia's Kabangkalan City.

Two decades ago, post EDSA 1 revolution, I landed in Bacolod, my first plane trip. Negros was nothing but rough road and sugarcane fields. I tranversed the hgihway going to Kabankalan, where there was just one puericulture center made of light mateirals.

Today Kabangkalan is an impressive booming town that refuses to be left behind. Real estate projects, name Zaycoland, is adding plush houses comparable to Villar's camella. And Villar will not be left behind. He has projects in Bacolod city in Silay City, and very soon, I guess, in every cities in the whole stretch of Negros.

Give it another 20 years and the innocence of Negros will be lost. Much like the once pristine Boracay Island.

(comment on this)

Monday, January 2nd, 2012
9:40 am - samu't sari
● salamat 2011, naging punong-puno ka ng biyayang materyal.
● salamat 2011, may ilan taong aking minahal maski panandalian lamang at di nagtagal.
● salamat 2011, naging madali ang iyong pagdating at paglisan. menteyn lang, wika nga.
● salamat 2011 at ako at ang aking mga kapatid ay nakatawid ng isang pang taon nang payapa.
● mabuhay 2012, sana maging mabait ka rin sa akin at sa aking mga kapatid at pamilya tulad ng nagdaang taon.
● mabuhay 2012, sana'y matagpuan ko na ang taong aking mamahalin at tunay na magmamahal sa akin. Yun makakasama ko sa habang buhay.
● mabuhay 2012, maging mabait ka sana sa aming bansa, sa aming pangulo, at sa buong mundo.
● mabuhay 2012, salamat sa susunod na 363 araw pa. 363 posibilidad ng buhay. 363 oportunidad. 363 grasya bawat araw.

(comment on this)

Saturday, November 19th, 2011
11:10 pm - dear heartache . . .
when are you going to leave me, that I may finally be happy? We have friends for too long. Please move on. Go find another heart to make your comfy home.

(2 comments | comment on this)

Saturday, September 10th, 2011
7:57 am - the good thing about livejournal is . . .
not all of my friends have access to it.

i can ran't secretly here, and only a few chosen ones can read it.

Wala lang, just a thought.

(comment on this)

Tuesday, May 24th, 2011
8:37 pm - i can see the writings on the wall.
this, too, shall come to an end.

(comment on this)

Sunday, April 24th, 2011
1:28 am - no title

(comment on this)

Monday, February 7th, 2011
12:56 pm - reunion after thoughts :
- those who were thin when they were young, filled out quite beautifully now that they are adult. those who were nicely proportioned when they were young have overflowing figures now.
- you will appreciate your thick unmanageable hair when you reach this age, for others who had nice mane back then are now losing theirs'.
- there was pin-a-heart-on-your-crush (from way back when, when you were young and innocent) game, but they did not say i can pin it on my man-crush. they forgot to be politically correct in this day and age.
- some are still assholes after 30 years, the good thing is, you can still pretend he doesn't exist.
- many of the handsome boys are "ruined" for good. many of the wallflower boys look better now. Yes, Virginia, there is a God and there is Karma!

(4 comments | comment on this)

Friday, December 24th, 2010
11:28 pm - nagbabagong Pasko.
Dati, konti ang laman ng mesa, pero buo ang pamilya. Nandun si nanay, si tatay.

Ngayon, maraming pagkain sa mesa, pero wala na sina nanay at tatay.

Dati, nagsisimba bago mag-noche buena.

Ngayon, Christmas dinner na lang. At kanya-kanyang simba.

Dati, iniisipan kung ano ang ireregalo sa mga pamangkin.

Ngayon, malalaki na sila. Isa nasa Middle East na at nagtatrabaho bilang nurse. Yun dalawa may mga trabaho na rin. Dalawa na lang ang nag-aaral pa sa kolehiyo.

Dati, mas maraming regalo, mas masaya. Dapat bagong damit kapag Pasko na.

Ngayon, maski luma ang damit, pwede na. Maski hindi Pasko, kung gusto kong magsuot ng bago pwede naman, bakit kailangan pang hintayin ang Pasko.

Dati Christmas Tree ang sentro ng palamuti sa bahay. Ngayon, belen.

Dati natutuwa kay Santa Claus. Ngayon, naghihintay kay Jesus!

(comment on this)

Monday, August 16th, 2010
9:45 am - i've given you chances . . .
and chances . . . to disappoint me.

it hurts.

(comment on this)

Thursday, August 12th, 2010
3:09 pm - hi livejournal
it's been a loooonggggg while.

(comment on this)

Monday, May 10th, 2010
10:50 pm - snickers ad is irritating
it keeps on popping and blocking the post i want to edit.

so you guys in livejournal thinks this is cute?

(2 comments | comment on this)

Friday, May 7th, 2010
9:45 am - can't wait for the weekend . . .
to break in the car. weeee!!!!

i need to regain my confidence in driving in a multi-lane, open highway.

and yeah, the purchase set me a few hundred thousands of pesos back in my savings.

but hey, I only live once! (every hundred years :)) )

(4 comments | comment on this)

Saturday, February 27th, 2010
3:22 pm - hi livejournal. . . you've just been overtaken . . .
by facebook in chronicling my life. and yes, in real time, and in manageable bits and pieces. Have you noticed that we have not seen each other for several months already? I've been spending more time with my new love, facebook, where all my friends and friend's friends can see my posting, share their thoughts, happiness, disappointment, etc. etc.

there are even "no-brainer" games in there that can keep me company on lonely, lonesome nights. and yes, my connections here are connected to me there, too!

it was actually a seamless transition. so bear with me, livejournal, if you see less and less of me (and my friends) as we migrate to a new site. A site that excites!

thanks for a wonderful four or five years.

you have a record of my life: the sweetest, the most poignant, the happiest and even the saddest parts of it. Don't worry i will probably be back every now and then, to give you updates on my life. Or until i see you changing to become relevant again to me.

but pinoyheadhunter's journal will stay here.

until the next pages get written again . . .

(1 comment | comment on this)

Wednesday, January 20th, 2010
4:03 pm - 2 nights in a row . . .
napapanaginipan ko ang tv material ni Gibo Teodoro.

does that mean . . . siya ang dapat kong iboto?

pero ayoko sa kanya!

(comment on this)

> previous 20 entries
> next 20 entries
> top of page