Tuesday, November 3rd, 2009
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11:21 pm - Pinoy Classic Film on cable
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Watching "Ang Tatay Kong Nanay" circa 1978 reminds one of the times when Filipino directors make movies that way they were meant to be. Strong story line, tempered acting, no screaming bouts and slapping scenes.
Directed by Lino Brocka (+), award-winning film maker of his time (and never been surpassed by the next generation till now), it portrays a gay man's life in the 70's. Many of the gay lingo used in the movie are still very around today. The "paminta" act which Roderick Paulate popularized in the 80's was originally essayed by Dolphy, the comedy King, one of the most procreative men in Philippine movies.
But that is not the point of this post. What caught my fancy was the young Philip Salvador, a Lino Brocka protegee who later became one of cinema's leading men. He is certainly one diamond in the rough which later became a brilliant jewel.
Just to show how fine-looking he is . . . i found a clip of one of his earlier movies. Unfortunately, there doesn't seem to be a young photo of him available in the net.
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(2 comments | comment on this)
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Thursday, October 22nd, 2009
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2:31 pm - cliche advertising lines.
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cool is hot.
hot is cool.
and all its permutations.
guilty tvc. Clear Men. Nestea Fit. and others before them, since 1970.
read more, copywriters! exercise your editing prerogatives, creative directors! veto your agency's reco, brand managers! Grow up! Move on!
It's no longer cool. Even if you're the hottest creative person in the industry.
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(comment on this)
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Sunday, October 18th, 2009
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11:43 pm - wafu half-breeds
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Thursday, October 15th, 2009
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8:25 am - magkakamukhang tv commercial
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Smart Talk with floating blue hearts = Cebuana Lhuillier with floating pink hearts
Centrum Complete with Piolo Pascual action scenes = Clear Shampoo with Piolo Pascual actions scenes
Ascof Lagundi with floating leaves = Safeguard with floating leaves = Double Mint Gum with floating leaves
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(comment on this)
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Sunday, October 4th, 2009
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5:55 pm - flip-flopping celebs
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Sharon Cuneta used to endorse Globe for the longest time. Now, she is the latest Smart endorser.
Vilma Santos, in the 90's used to endorse Smart, together with baby Christian. Now, Christian is a young man and Ate Vi is an endorser of Globe together with his first son, Luis.
Aga Mulach was also another Globe user who discarded his sim to speak for Sun Cellular.
Carminal Villaroel jumped from Nido to Lactum.
Maricel Soriano was a Minola user before she mouthed "pito frito" on the small screen.
The list goes on, ad nauseum.
Star's loyalty to a certain brand is only as good as the expiration of their endorsement contract. While nothing binds them anymore after a year or two of non-renewal, their credibility is sadly sagging as they jump from one competing brand to the other.
An ordinary viewer may interpret the change in endorsement as switching for the better brand, but in the age of parity, and in the face of shrinking peso value, is it really THE better brand?
While it is true that there are more celebrities nowadays who can be used as a face and voice for a product, it is unbelievable that brand custodians and their ad agency people are finding it harder and harder to find the perfect endorser.
Credibility is a one major issue. Is the would-be celebrity endorser believable? Is he/she accepted by the target market? Or is she known for being a denial-queen or king? A kiss and tell? A smooth talker? A brand switcher? Can he/she spell magic or disaster for the brand?
Sharon Cuneta, the undisputed endorsement queen of the Philippine advertising, has amassed positive feelings from the audience through all these years. But the Sharon magic, which can be obtained at a whopping 8 figures, net of taxes, do sometimes falter, too! Do you still remember the corned beef brand she endorsed a few years back? Or is it even found in the market shelves these days? And which ice cream was she really eating, is it Selecta or Nestle? Now that she is the face and voice of Lucky Me, a brand leader even before Sharon came into the picture, what happened to Maggi noodles? Sadly, Maggi instant noodles has been off the shelves for many, many years already.
Flip-flopping, while vogue and beneficial to celebrities' purse, eventually has its flip side. Time will come when marketers will be afraid to contract the services of this or that celebrity for fear that in the a year or less, when they are unable to run a campaign or renew the contract, that celebrity will be convincing her hordes of fans to buy their closest competitor. A nightmare indeed.
And for the more mature audience, those who have no celebrity fixation, will they be really swayed if the Sharons or Vilmas or Agas of this world is using this soap, this shampoo, this mobile service, when only a few months ago, or a year ago, the were using a different brand? People will eventually see the truth of it all. When it comes to endorsement . . .
PERA-PERA LANG YAN!
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(1 comment | comment on this)
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Friday, October 2nd, 2009
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9:16 pm - Free-IQTest.net
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Wednesday, September 30th, 2009
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11:32 am - I realized i have done much . . .
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Tuesday, September 8th, 2009
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6:34 am - happiness is . . .
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Friday, August 7th, 2009
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2:40 pm - A nation in mourning . . .goodbye Mrs. President!
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just how much was she loved by the Filipinos? This much and more. a friend in facebook posted "it felt like a real lost in the family" I couldn't have put it any better.
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(comment on this)
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Saturday, August 1st, 2009
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10:55 am - No Philippine President was ever this popular.
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"Yes, I could have done all those things that win wide acclaim, exiting as grandly as any president could wish. But while my power as president ends in 1992, my responsibility as a Filipino for the well-being of my country goes beyond it to my grave." Cory Aquino, SONA speech 1991.
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(3 comments | comment on this)
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8:52 am - let us mourn the passing of another icon of my youth
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Monday, July 27th, 2009
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9:31 pm - A novena before my birthday.
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am on my 7th day of my novena.
9 churches in 9 days . . .
and a 10th on my birthday.
praying for guidance.
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(5 comments | comment on this)
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Thursday, July 23rd, 2009
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7:41 pm - let us pray for her healing and recovery, God willing.
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Friday, July 3rd, 2009
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7:19 pm - her health now is as fragile as our democracy
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never mind her daughter, let us please pray for this lady.
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(comment on this)
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Tuesday, June 30th, 2009
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1:21 pm - what's with Latino guys?
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William Levy Gutierrez will soon be seen in a tagalized mexican telenovala. Ngayon pa lang, nakakadistract na ang merch plug tuwi kong makikita. Just how hot is hot?
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(3 comments | comment on this)
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Saturday, June 27th, 2009
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7:48 pm - ARE YOU THE NEXT BIG STAR? or THE NEXT BIG FLOP?
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Kung malapit lang ako ke songbird Regine, bubulungan ko siya na ayusin ang kanyang pagpo-pronounce.
Hindi kasi bagay sa age niya ang nagpapa-cute pa kapag nagho-host, at lahat ng "s" sa english word ay ipo-pronounce niya ng "sh" or "shwa" sound.
E.g. Regine : "Dapat right choice of shong" errrr, ate SONG, hindi shong. Eto "female contendersh at male contendersh!"
At tungkol naman sa show na Are You The Next Big Star? Recycle ang ibang contestants. Nakita ko na ang isa before pa sa Pinoy Pop Superstar. At ano ito? Rip off ng American Idol? With Keempee acting as the Ryan Seacrest??? hay naku, Pinagsamang American Idol at Pinoy Pop Superstar format.
Next show please.
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(2 comments | comment on this)
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Friday, June 26th, 2009
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11:07 pm - tired ideas . . .
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1. bubble gang - ubos na ang gag after so many, many years (nagsimula sa pa tropang trumpo). Palaging kabaklaan, kapangitan at cross-dressing ang patawa. hayyyy so tired.
2. love triangle - halos lahat ng Pinoy teleserye, puro love triangle lang ang kayang i-discuss, pwede ba mga writers at creative heads, grow up!
3. revival - songs rediscovered, cartoon shows reissued, 70's and 80's movies turned into tele-seryes,
4. radio and tv commercials that sound like Radio Active Sago Project. Pwede ba tigilan na. Your rc's are sounding the same.
5. Reality Artista/Singer Searches - sabi nang lolo't lola ko, nagumpisa ang lahat sa Darigold Jamboree Singing Contest, naging Tawag ng Tanghalan, naging Bagong Kampeon. Ngayon nagkaroon na ng Pinoy Pop Superstar, Pinoy Dream Academy, naging Philippine Idol (franchise pa!), Pinoy Idol at ngayon Are you the next big star? Ang kaso sa last 3 searches, wala naman sumikat at naging star!
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(comment on this)
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7:51 am - the king is dead!
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Another Hollywood death, less than 12 hours after an angel went to heaven.
Michael Jackson, the king of pop, is dead.
Another icon of my youth gone in just one day!
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(comment on this)
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1:19 am - Farrah Fawcett is dead . . .
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The Jill Monroe of my youth.
She, who together with Sabrina Duncan and Kelly Garrett, Diana Prince, Jaime Somers, Steve Austin and Clark Kent . . . served me large doses of fantasy, and became my role models in life.
I feel the lost.
God bless her soul.
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(2 comments | comment on this)
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Wednesday, June 24th, 2009
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7:06 pm - sabi sa TV Patrol, Martin NIevera, itinayo ang badilang Pinoy sa Vegas . . .
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Huh? Kailan pa naging Filipino citizen si Martin Nievera?
Hindi niya maawit nang maayos ang Philippiine National Anthem.
Hanggang ngayon, hindi siya makapagsalitan nang diretsong Pilipino.
Nauna pang mag-Pilipino nang maayos si Michelle Van Eimeren na asawa ni Ogie Alcasid.
Si Sam Milby na di hamak na tisoy at tunay na may dugong banyaga.
Si Jon Mullaly a.k.a Jon Avila na half Brit.
isa siyang niyog o coconut. Brown outside, white inside.
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(1 comment | comment on this)
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